By the time you finish The PT’s Third Path, you’ll have your online business mapped out with several different offers worth pursuing. Maybe it’s a home program for a problem your patients keep bringing up, or a course for clinicians who keep asking how you handle a certain kind of case. The question that comes next is the one that stalls most clinicians: will anyone actually pay for it? 

Most just answer that question with a guess, because the alternative usually means hiring a marketing firm to research the market for them.

The PT's Third Path Demand Check hands you that research. It’s a simplified version of the process we use with our done-for-you clients before we build anything, rebuilt so you can run it yourself with an AI research tool you may already be paying for. You bring your product ideas and what you already hear from patients and colleagues. The prompts guide the deep research, and the the Demand Check guide shows you what the results mean for the offer you want to create.