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Watch The PT's Digital Profit Shift (FREE)

Discover How PTs Are Creating Income Beyond Patient Hours (Without Owning a Clinic)

A free 18-minute training video on how PTs like you are using the internet to get paid for what they know, not just for the hours they treat.

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$142K in Debt. A $102K Salary Ceiling. And the Advice Is to Work More Hours.

The Math Isn't Mathing

You spent seven years earning a doctorate level degree and you might be second guessing that decision, but if you want to make more money...

What are you options?

Pretty much more of the same: see more patients, pick up extra PRN shifts, or take on the risk of starting your own clinic.

If you've tried any of those, how's that working out? You're still capped, because every one of those paths runs on the same limited model: you, in a room, trading your time for money. 

The income ceiling isn't going anywhere until you change how your knowledge gets delivered.

Infographic comparing clinical labor, which is capped by your schedule, to clinical knowledge, which reaches consumers, practitioners, and organizations with no income ceiling

If any of this sounds familiar, this training was built for you.

You love treating patients, but documentation, productivity quotas, and flat reimbursement have turned your dream career into a grind.
You need more income, but you can’t stomach another PRN shift after a full day of patients.
Seven years of school and six figures of debt later, it can feel like the only thing a DPT is good for is treating patients.
You know there has to be something else you can do with what you know, but nobody has shown you what it looks like or where to start.

The Three Income Paths Open to Every PT (and Why You’ve Only Heard About Two)

PATH 1: MORE CLINICAL HOURS. Weekend PRN shifts, an extra job that pays a little more, a residency that makes you better at the work. Yes, each of these options may help a little, but every extra dollar still depends on another hour of you in the clinic, working with one patient at a time.
PATH 2: OWN A PRACTICE. Hiring clinicians and adding locations can raise your income ceiling, and some PTs love running that kind of business. It also brings payroll, overhead, and a calendar full of admin, which is how plenty of owners trade one kind of burnout for another.
PATH 3: LET WHAT YOU KNOW REACH PEOPLE BEYOND YOUR CASELOAD.  The home programs you write, the progressions you’ve refined, and the way you explain a diagnosis so it finally makes sense can all be packaged and shared online. The PT's Third Path is all about using the internet to reach patients and the public you might never treat in person, plus clinicians who want to learn how you do it, without adding another treatment hour.

Paths 1 and 2 are the only ones most PTs ever hear about, and both still depend on your hours. 

The PT's Third Path is the one nobody showed you in school, and it’s what this free training walks you through.

In this free training, you'll discover:

Why PTs who work harder and earn more certifications still hit the same income ceiling (and what's actually causing it)
Why the PTs earning online aren't doing what you think they're doing (and what they're actually doing instead)
How three real PTs turned the same expertise they use with patients into businesses reaching tens of thousands to millions of people
Why your knowledge has more than one market willing to pay for it, and why patients are only one of them
Whether this works for your specialty, from ortho and sports to pelvic health, neuro, pediatrics, and vestibular
So much more!
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image of Matthew Harris, with a suit jacket and cell phone, taking a selfie

Who’s Behind This Training

I’m Matthew Harris. I’ve spent 15+ years in online marketing and generated more than $40 million in online sales and for the last several years, I’ve been quietly building marketing systems for university rehab sciences programs, continuing education providers, and clinicians with education businesses of their own. 

I know the entire physical therapy profession is under pressure right now, but I've also seen first hand the kind of opportunities available for PT's who are willing to explore the opportunities the internet has opened up.  This training shares exactly what I would be doing on the internet right now if I was a PT.

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